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Microducks: A viral robot toy surges in sales

Nvidia’s new open-source robot ducks have become a holiday sensation, with preorders exceeding 20,000 units following a viral keynote demonstration.

By Zanele Khumalo ·

Jensen Huang took center stage at the GTC Berlin conference earlier this week, but he did not stand alone. Beside him stood a flock of small, waddling robots. These devices, known as Microducks, immediately captured the attention of the audience. The video of Huang interacting with the group quickly spread across social media. It became a viral sensation almost overnight. The footage showed the robots performing simple but charming actions. They stomped their tiny feet and made sounds reminiscent of the R2-D2 droid from Star Wars. Upon receiving a voice command, they would sit, fall down for a simulated nap, or perform summersaults. The display was undeniably cute. It offered a moment of levity in a tech landscape often dominated by complex and serious discussions.

The reaction to the demonstration was immediate and strong. By the day after the keynote, the numbers reflected a significant spike in interest. Hugging Face’s Clem Delangue confirmed the surge in a public post. Preorders for the Microducks surpassed the 20,000-unit mark. This figure indicates a high level of consumer desire for the product. The speed of this adoption suggests that the device has struck a chord with buyers. It is not just a niche item for engineers. It is becoming a mainstream product. The rapid growth in orders points to a broader appeal than initially anticipated.

The timeline for these robots aligns perfectly with the holiday season. Deliveries are expected in time for Christmas. This positioning makes them strong candidates for top-selling holiday gifts. Delangue believes the Microducks could become the best-selling robot of the year. He noted that the demographic is not limited to children. Promotional materials feature adults playing with the devices as well. This suggests a broad market reach. The toy-like appearance combined with interactive features appeals to a wide range of users. The potential for high sales volume remains strong as the holiday rush approaches.

The Microducks are open-source devices. They were originally produced by Pollen Robotics. That company was acquired by Hugging Face in 2025. Since Nvidia purchased Hugging Face in September, the robots are now technically part of the Nvidia family. This is Hugging Face’s second robot release. The first was the Reachy Mini, which also garnered attention for its design. The acquisition structure places these consumer-friendly devices under the umbrella of a major technology player. It highlights a shift in how large tech companies approach hardware and consumer engagement. The integration of robotics into the Nvidia ecosystem is a notable development.

The technology behind the Microducks relies heavily on Nvidia’s existing infrastructure. The robots were trained using Nvidia’s technology stack. Simulations were used to teach the devices basic tricks. These include walking, sitting, and standing. These pre-loaded behaviors are what users see when they first unbox the product. However, the open-source nature allows for more than just default actions. Pollen Robotics states that owners can train their specific robots to perform new tricks. This customization is a key feature for enthusiasts. It allows for a personalized experience with each unit.

The community aspect of the device is also significant. Owners can share the new tricks they have taught their robots. This creates a collaborative environment where users exchange knowledge. It adds a social layer to the product experience. The ability to modify and share behaviors keeps the device relevant over time. It is not a static toy. It evolves with its user. This dynamic quality is likely a major driver of its appeal among tech-savvy consumers and hobbyists alike.

The viral moment occurred against a backdrop of tension in the AI industry. Earlier in the week, the sector faced criticism related to cyberattacks. AI involvement was blamed for a series of security incidents. This created a somewhat negative narrative around the technology. The Microduck video served as a contrast to that mood. It provided a lighter, more accessible entry point into AI-driven hardware. It reminded viewers that the technology can be fun and approachable. The visual charm of the robots helped to soften the more complex and sometimes frightening aspects of AI development.

For the Great Lakes and Ohio Valley regions, this trend reflects a growing interest in interactive technology. Local consumers are seeing these devices featured in national news and social media feeds. The holiday shopping season is approaching, and these robots are likely to appear in gift guides and store displays. The combination of cuteness, open-source flexibility, and celebrity endorsement makes them a standout item. They represent a blend of play and tech that resonates across age groups. The market is poised for a busy period as these small, waddling companions head to homes across the country.

Source: TechCrunch

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